The creative spark — The first 5% –The idea, the connection, the insight, the title, the brief.
The Big picture – The next 30% — View from 1000 feet, fleshing out, strategy, drafting.
Execution — The next 30% — Getting things done. Details
Finalising — The next 30% — Checking, proofing, testing, versioning, feedback. More detail.
Publishing — The final 5% — Icing on the cake. Lifting the cover off.
Percentages could represent energy, fear, resource, ability or enjoyment.
How would you change them for each?
And what about your coworkers?
I find this useful for knowing when to get help and when to help.