– Signing happy birthday twice while washing your hands seemed to work

– Social distancing has been harder

Yes, washing your hands is easier than not seeing your friends but all things considered it was/is considered less successful.

Telling friends & family that you don’t want to meet up just wasn’t made easy enough for people.

How much would have changed if they called it ‘physical distancing’ with some of the following to back it up.

– Awareness and normalisation campaign on video calls (with support from tech firms)

– An emoji that means ‘I love you, so let’s Skype instead’

– A term or acronym for ‘thanks so much for delivering essential good to my house but just a reminder, let’s both ensure we follow best COVID practice’

‘Elbow Touch’ nearly took off as a fun & quirky term to normalise and break down social barriers of not shaking hands. It was never going to last as you each need elbows more than 1m long and it’s unnecessary.

We don’t have to wait till next time to learn from this. How can we go about making breaking social norms for good easy for friends, family and employees from today?

Inspiration from this thought from Innovia