Changing behaviour is really hard.
For many scenarios, I have found that it’s not worth trying to change behaviour.
It’s much more efficient use of resources to try and spot or create environments where you can install new habits or behaviour.
New office, house or classroom. New Year or new term. New class or job. Change of markets, exchange rate, opinions or needs. Wait for these to be right.
When the environment and time is right change is much easier.
I was intrigued when I saw that the first group in the ’10 groups that will be key to combating climate change in 2019” was teenagers.
If we can install habits and behaviour in teenagers that means they live a life that is truly sustainable then when they are business leaders, employees, CEO’s, citizens and politicians the necessary change should happen quite naturally.
Of course it might be too late by then and installing truly sustainable behaviours in teenagers is certainly not easy. Anything but leading by example would be hypocritical.